요일·시간대 히트맵과 집행 시간대 테두리

반응이 몰리는 시간과 실제로 광고를 켜 둘 시간(노출 시간 설정)을 겹쳐 보여 주는 장면. 광고 일정 설정 제안. 7행 × 12열(2시간 단위) 고정, 테두리 1~3개. 칸은 무채색 5단, 강조색은 테두리에만. 값 바꾸는 법: 칸 = rect(x = 44 + 열 × 87, y = 24 + 행 × 35, 84 × 32). 값 5구간으로 class sf → g1 → g2 → g3 → g4. 테두리 rect(class ol): x = 44 + 시작 열 × 87 − 3, y = 24 + 시작 행 × 35 − 3, width = 열 수 × 87 + 3, height = 행 수 × 35 + 3. 아래 문구의 두 비율 = 테두리 안 칸 수 ÷ 84, 테두리 안 값 합 ÷ 전체 값 합.

구글 애즈 광고 일정(ad schedule) 화면의 요일 × 시간 격자와 Datawrapper 색 안내(https://www.datawrapper.de/blog/which-color-scale-to-use-in-data-vis)의 순차 값 밝기 단계, Financial Times Visual Vocabulary(https://github.com/Financial-Times/chart-doctor/tree/main/visual-vocabulary) 분류의 heatmap 참고. 집행 구간을 테두리로만 얹는 구성은 직접 제작.

<div class="dk dk-heatb">
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<p class="ttl"><span>요일·시간대별 전환 지수 · 최근 8주</span><span class="lg"><span><i class="c-s"></i>낮음</span><span><i class="c-g1"></i></span><span><i class="c-g2"></i></span><span><i class="c-g3"></i></span><span><i class="c-g4"></i>높음</span><span><i class="c-o"></i>집행 시간대</span></span></p>
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<text x="86" y="14" text-anchor="middle">0시</text>
<text x="173" y="14" text-anchor="middle">2시</text>
<text x="260" y="14" text-anchor="middle">4시</text>
<text x="347" y="14" text-anchor="middle">6시</text>
<text x="434" y="14" text-anchor="middle">8시</text>
<text x="521" y="14" text-anchor="middle">10시</text>
<text x="608" y="14" text-anchor="middle">12시</text>
<text x="695" y="14" text-anchor="middle">14시</text>
<text x="782" y="14" text-anchor="middle">16시</text>
<text x="869" y="14" text-anchor="middle">18시</text>
<text x="956" y="14" text-anchor="middle">20시</text>
<text x="1043" y="14" text-anchor="middle">22시</text>
<text x="0" y="45" class="k">월</text>
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<text x="0" y="80" class="k">화</text>
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<text x="0" y="115" class="k">수</text>
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<text x="0" y="150" class="k">목</text>
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<text x="0" y="185" class="k">금</text>
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<rect x="566" y="164" width="84" height="32" rx="3" class="g3"/>
<rect x="653" y="164" width="84" height="32" rx="3" class="g2"/>
<rect x="740" y="164" width="84" height="32" rx="3" class="g2"/>
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<text x="0" y="220" class="k">토</text>
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<rect x="653" y="199" width="84" height="32" rx="3" class="g3"/>
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<text x="0" y="255" class="k">일</text>
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<rect x="479" y="234" width="84" height="32" rx="3" class="g2"/>
<rect x="566" y="234" width="84" height="32" rx="3" class="g4"/>
<rect x="653" y="234" width="84" height="32" rx="3" class="g3"/>
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<text x="44" y="290" class="va">집행 시간대: 평일 18~24시, 주말 12~24시 · 전체 시간의 32%로 전체 반응의 60% 확보</text>
</svg>
<p class="note">예시 수치는 가상 값 · 실제 집계 값과 출처, 집계 기간으로 교체</p>
</div>
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